{"id":238421,"date":"2026-08-11T14:22:33","date_gmt":"2026-08-11T19:22:33","guid":{"rendered":"https:\/\/e-markettools.com\/the_band\/?page_id=238421"},"modified":"2026-08-11T19:09:00","modified_gmt":"2026-08-12T00:09:00","slug":"paid-media-b2b","status":"publish","type":"page","link":"https:\/\/e-markettools.com\/the_band\/paid-media-b2b\/","title":{"rendered":"Paid Media para empresas B2B"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_margin_tablet=&#8221;10px||||false|false&#8221; custom_margin_phone=&#8221;83px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row make_equal=&#8221;on&#8221; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: flex-end;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;||justify-content: flex-end;||width: 70% !important;&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;||justify-content: flex-end;||width: 70% !important;&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;9px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;|800|||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;44pt&#8221; header_letter_spacing=&#8221;-3px&#8221; custom_margin=&#8221;13px||0px||false|false&#8221; custom_margin_tablet=&#8221;85px||||false|false&#8221; custom_margin_phone=&#8221;62px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;5px||0px||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;70px&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<h1>MARKETING DIGITAL B2B CON IMPACTO EN EL NEGOCIO<\/h1>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<script type=\"application\/ld+json\"><!-- [et_pb_line_break_holder] -->{<!-- [et_pb_line_break_holder] -->  \"@context\": \"https:\/\/schema.org\",<!-- [et_pb_line_break_holder] -->  \"@graph\": [<!-- [et_pb_line_break_holder] -->    {<!-- [et_pb_line_break_holder] -->      \"@type\": \"Organization\",<!-- [et_pb_line_break_holder] -->      \"@id\": \"https:\/\/e-markettools.com\/the_band\/#organization\",<!-- [et_pb_line_break_holder] -->      \"name\": \"The Band | E-markettools\",<!-- [et_pb_line_break_holder] -->      \"url\": \"https:\/\/e-markettools.com\/the_band\/\",<!-- [et_pb_line_break_holder] -->      \"description\": \"Agencia creativa y de generaci\u00f3n de demanda B2B especializada en empresas de tecnolog\u00eda. 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header_2_letter_spacing_tablet=&#8221;-3px&#8221; header_2_letter_spacing_phone=&#8221;-1px&#8221; header_2_letter_spacing_last_edited=&#8221;on|tablet&#8221; header_2_line_height_tablet=&#8221;1em&#8221; header_2_line_height_phone=&#8221;0.8em&#8221; header_2_line_height_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #d93d6a;\">ESTRATEGIA QUE ACTIVA LA DEMANDA DIGITAL B2B<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font_size=&#8221;70pt&#8221; header_2_letter_spacing=&#8221;-5px&#8221; header_2_line_height=&#8221;66pt&#8221; width=&#8221;90%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|17px||30px|false|false&#8221; custom_padding_phone=&#8221;10px|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;70px&#8221; header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; header_2_letter_spacing_tablet=&#8221;-3px&#8221; header_2_letter_spacing_phone=&#8221;-3px&#8221; header_2_letter_spacing_last_edited=&#8221;on|tablet&#8221; header_2_line_height_tablet=&#8221;1em&#8221; header_2_line_height_phone=&#8221;1em&#8221; header_2_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-weight: 400;\">No ejecutamos campa\u00f1as de Social Ads aisladas. Dise\u00f1amos estrategias digitales B2B alineadas con los objetivos comerciales y el recorrido de tus clientes.<\/span><\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|15px||15px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<!DOCTYPE html><!-- [et_pb_line_break_holder] --><html><!-- [et_pb_line_break_holder] --><head><!-- [et_pb_line_break_holder] --><style><!-- [et_pb_line_break_holder] -->    @import url('https:\/\/fonts.googleapis.com\/css2?family=Archivo:wght@400;600;700&display=swap');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .custom-table {<!-- [et_pb_line_break_holder] -->        width: 90%;<!-- [et_pb_line_break_holder] -->        border-collapse: collapse;<!-- [et_pb_line_break_holder] -->        color: white;<!-- [et_pb_line_break_holder] -->        font-family: 'Archivo', sans-serif;<!-- [et_pb_line_break_holder] -->        font-size: 14px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .custom-table td {<!-- [et_pb_line_break_holder] -->        height: 40px;<!-- [et_pb_line_break_holder] -->        border-bottom: 3px solid rgba(255, 255, 255, 0.6); 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header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; header_2_letter_spacing_tablet=&#8221;-3px&#8221; header_2_letter_spacing_phone=&#8221;-1px&#8221; header_2_letter_spacing_last_edited=&#8221;on|tablet&#8221; header_2_line_height_tablet=&#8221;1em&#8221; header_2_line_height_phone=&#8221;0.8em&#8221; header_2_line_height_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #000000;\">campa\u00f1a de paid media que conectan con decisores b2b<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font_size=&#8221;70pt&#8221; header_2_letter_spacing=&#8221;-5px&#8221; header_2_line_height=&#8221;66pt&#8221; width=&#8221;90%&#8221; max_width_tablet=&#8221;&#8221; 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_module_preset=&#8221;default&#8221; custom_margin=&#8221;6px||||false|false&#8221; custom_padding=&#8221;8px||4px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|15px||15px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<!DOCTYPE html><!-- [et_pb_line_break_holder] --><html><!-- [et_pb_line_break_holder] --><head><!-- [et_pb_line_break_holder] --><style><!-- [et_pb_line_break_holder] -->    @import url('https:\/\/fonts.googleapis.com\/css2?family=Archivo:wght@400;600;700&display=swap');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .custom-table-negro {<!-- [et_pb_line_break_holder] -->        width: 90%;<!-- [et_pb_line_break_holder] -->        border-collapse: collapse;<!-- [et_pb_line_break_holder] -->        color: #000;<!-- [et_pb_line_break_holder] -->        font-family: 'Archivo', sans-serif;<!-- [et_pb_line_break_holder] -->        font-size: 14px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .custom-table-negro td {<!-- [et_pb_line_break_holder] -->        height: 40px;<!-- [et_pb_line_break_holder] -->        border-bottom: 3px solid rgba(0, 0, 0, 0.4); 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\/* Negrita *\/<!-- [et_pb_line_break_holder] -->      \ttext-align: left;<!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->    .col-15 {<!-- [et_pb_line_break_holder] -->        width: 10%;<!-- [et_pb_line_break_holder] -->        font-weight: 700; \/* Seminegrita *\/<!-- [et_pb_line_break_holder] -->      \ttext-align: right;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] --><\/style><!-- [et_pb_line_break_holder] --><\/head><!-- [et_pb_line_break_holder] --><body><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><table class=\"custom-table-negro\"><!-- [et_pb_line_break_holder] -->    <tr><!-- [et_pb_line_break_holder] -->        <td class=\"col-85\">Pauta Digital<\/td><!-- [et_pb_line_break_holder] -->        <td class=\"col-15\">01<\/td><!-- [et_pb_line_break_holder] -->    <\/tr><!-- [et_pb_line_break_holder] -->  \t<tr><!-- [et_pb_line_break_holder] -->        <td class=\"col-85\">Social Selling<\/td><!-- [et_pb_line_break_holder] -->        <td class=\"col-15\">02<\/td><!-- [et_pb_line_break_holder] -->\t\t<\/tr><!-- [et_pb_line_break_holder] -->  \t<tr><!-- [et_pb_line_break_holder] -->        <td class=\"col-85\">Estrategias SEM<\/td><!-- [et_pb_line_break_holder] -->        <td class=\"col-15\">03<\/td><!-- [et_pb_line_break_holder] -->\t\t<\/tr><!-- [et_pb_line_break_holder] -->  \t<!-- [et_pb_line_break_holder] -->      <!-- Puedes agregar m\u00e1s filas aqu\u00ed si es necesario --><!-- [et_pb_line_break_holder] --><\/table><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/body><!-- [et_pb_line_break_holder] --><\/html><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; 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header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;Bebas Neue||||||||&#8221; header_2_text_color=&#8221;#F7888B&#8221; header_2_font_size=&#8221;51pt&#8221; header_2_letter_spacing=&#8221;-2px&#8221; header_2_line_height=&#8221;42pt&#8221; width=&#8221;90%&#8221; width_last_edited=&#8221;off|phone&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;17px|||0px|false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;6px||1px|0px|false|false&#8221; custom_padding_tablet=&#8221;|17px||30px|false|false&#8221; custom_padding_phone=&#8221;10px|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;70px&#8221; header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; header_2_letter_spacing_tablet=&#8221;-3px&#8221; header_2_letter_spacing_phone=&#8221;-2px&#8221; header_2_letter_spacing_last_edited=&#8221;on|tablet&#8221; header_2_line_height_tablet=&#8221;1em&#8221; header_2_line_height_phone=&#8221;0.8em&#8221; header_2_line_height_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #000000;\">OPTIMIZACI\u00d3N DIGITAL ENFOCADA EN PIPELINE<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font_size=&#8221;70pt&#8221; header_2_letter_spacing=&#8221;-5px&#8221; header_2_line_height=&#8221;66pt&#8221; width=&#8221;90%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;90%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;2px||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;3px||13px||false|false&#8221; custom_padding_tablet=&#8221;|17px||30px|false|false&#8221; custom_padding_phone=&#8221;10px|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; header_2_font_size_tablet=&#8221;70px&#8221; header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; header_2_letter_spacing_tablet=&#8221;-3px&#8221; header_2_letter_spacing_phone=&#8221;-3px&#8221; header_2_letter_spacing_last_edited=&#8221;on|tablet&#8221; header_2_line_height_tablet=&#8221;1em&#8221; header_2_line_height_phone=&#8221;1em&#8221; header_2_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-weight: 400;\">Medimos el impacto real en negocio, no solo tr\u00e1fico o clics. 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da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Bebas Neue||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<p>WE ROCK YOUR BUSINESS<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Antonio|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;77px&#8221; text_letter_spacing=&#8221;-4px&#8221; text_line_height=&#8221;73px&#8221; text_font_size_tablet=&#8221;80px&#8221; text_font_size_phone=&#8221;50px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;1em&#8221; text_line_height_phone=&#8221;0.9em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"color: #ffffff;\"><strong>EN THE BAND NO SEGUIMOS TENDENCIAS NI REPLICAMOS F\u00d3RMULAS<\/strong><strong><br \/><\/strong><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Antonio|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;30px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||-25px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||26px|||&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;0.9em&#8221; text_line_height_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-weight: 400; color: #000000;\">&#8230;entendemos c\u00f3mo se toman decisiones en B2B y dise\u00f1amos campa\u00f1as digitales alineadas con tu proceso comercial.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;FAQS SOBRE PAID MEDIA&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;|800|||||||&#8221; title_text_color=&#8221;#D93D6A&#8221; title_font_size=&#8221;100px&#8221; title_letter_spacing=&#8221;-3px&#8221; min_height=&#8221;36px&#8221; custom_padding=&#8221;0px|||||&#8221; title_font_size_tablet=&#8221;100px&#8221; title_font_size_phone=&#8221;84px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; header_font_size=&#8221;31px&#8221; min_height=&#8221;30.8px&#8221; custom_margin=&#8221;-27px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<p>Despeja tus dudas y s\u00fabele el volumen a tu estrategia<\/p>[\/et_pb_text][et_pb_accordion _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;528.6px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;\u00bfQu\u00e9 es la pauta digital B2B y c\u00f3mo funciona?&#8221; open=&#8221;on&#8221; open_toggle_text_color=&#8221;#D93D6A&#8221; closed_toggle_text_color=&#8221;#000000&#8243; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#000000&#8243; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;Roboto|900|||||||&#8221; toggle_font_size=&#8221;20px&#8221;]<p><span style=\"font-weight: 400;\">La pauta digital B2B consiste en la ejecuci\u00f3n de campa\u00f1as pagas en canales digitales orientadas a audiencias empresariales. Su objetivo es generar demanda, atraer leads calificados y acompa\u00f1ar el proceso de compra hasta convertirlos en oportunidades de negocio.<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;\u00bfSirven los leads digitales para generar clientes B2B?&#8221; open_toggle_text_color=&#8221;#D93D6A&#8221; closed_toggle_text_color=&#8221;#000000&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#000000&#8243; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;Roboto|900|||||||&#8221; toggle_font_size=&#8221;20px&#8221; open=&#8221;off&#8221;]<p><span style=\"font-weight: 400;\">Seg\u00fan el informe Pivotal Trends and Predictions in B2B Digital Commerce de Commercetools, para 2028 el 75% de las organizaciones B2B cerrar\u00e1n sus acuerdos de mayor volumen a trav\u00e9s de canales digitales.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Esta proyecci\u00f3n confirma que la generaci\u00f3n de leads digitales es el motor fundamental para alimentar un pipeline que no solo se gestiona, sino que se madura y convierte en entornos digitales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En nuestro Digital Studio trabajamos en equipo para ayudarte a atraer potenciales clientes, generar conversaciones clave, y lo que es m\u00e1s importante, destacar en tu sector.<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;\u00bfC\u00f3mo se mide el \u00e9xito de una estrategia de generaci\u00f3n de demanda digital B2B?&#8221; open_toggle_text_color=&#8221;#D93D6A&#8221; closed_toggle_text_color=&#8221;#000000&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#000000&#8243; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;Roboto|900|||||||&#8221; toggle_font_size=&#8221;20px&#8221; open=&#8221;off&#8221;]<p><span style=\"font-weight: 400;\">Se mide a trav\u00e9s de indicadores como leads calificados (MQL y SQL), oportunidades generadas, costo por lead y contribuci\u00f3n al pipeline de ventas. El foco est\u00e1 en el impacto real en el negocio.<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;\u00bfQu\u00e9 canales se utilizan en una estrategia de pauta digital B2B?&#8221; open_toggle_text_color=&#8221;#D93D6A&#8221; closed_toggle_text_color=&#8221;#000000&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#000000&#8243; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;Roboto|900|||||||&#8221; toggle_font_size=&#8221;20px&#8221; open=&#8221;off&#8221;]<p><span style=\"font-weight: 400;\">Los principales canales incluyen plataformas como LinkedIn Ads, Meta Ads, Google Ads y medios program\u00e1ticos, seleccionados seg\u00fan el perfil del cliente ideal y los objetivos de la estrategia.<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;\u00bfSe puede integrar la pauta digital con otras estrategias de marketing?&#8221; open_toggle_text_color=&#8221;#D93D6A&#8221; closed_toggle_text_color=&#8221;#000000&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#000000&#8243; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;Roboto|900|||||||&#8221; toggle_font_size=&#8221;20px&#8221; open=&#8221;off&#8221;]<p><span style=\"font-weight: 400;\">S\u00ed. La pauta digital B2B funciona mejor cuando se integra con contenido, automatizaci\u00f3n y estrategias de nurturing para acompa\u00f1ar todo el proceso de compra.<\/span><\/p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;\u00bfTrabajan con empresas de cualquier industria? &#8221; open_toggle_text_color=&#8221;#D93D6A&#8221; closed_toggle_text_color=&#8221;#000000&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Roboto|300|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16px&#8221; body_line_height=&#8221;1.4em&#8221; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#000000&#8243; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;Roboto|900|||||||&#8221; toggle_font_size=&#8221;20px&#8221; open=&#8221;off&#8221;]<p><span style=\"font-weight: 400;\">Nos especializamos en empresas B2B, con un fuerte enfoque en el sector tecnolog\u00eda. Trabajamos con organizaciones con ciclos de venta complejos que requieren llegar a tomadores de decisi\u00f3n (C-Level), donde la pauta digital no se enfoca \u00fanicamente en tr\u00e1fico, sino en generar demanda y oportunidades reales de negocio.<\/span><\/p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Formulario_Home_01Jun&#8221; module_id=&#8221;FormPaidMedia_03Ago&#8221; _builder_version=&#8221;4.27.7&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#D93D6A&#8221; min_height=&#8221;541.9px&#8221; custom_margin=&#8221;0px|||||&#8221; custom_padding=&#8221;91px||12px|||&#8221; da_popup_slug=&#8221;FormPaidMedia_03Ago&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;100px&#8221; text_line_height=&#8221;1.4em&#8221; header_font_size=&#8221;25px&#8221; header_2_font=&#8221;|800|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;38pt&#8221; header_2_letter_spacing=&#8221;-2px&#8221; header_2_line_height=&#8221;39.2pt&#8221; 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